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Morgan Stanley: Google to account for 35% of global HBM demand in 2027

Morgan Stanley projects Google’s TPU will account for 35% of global high-bandwidth memory demand in 2027, just below Nvidia’s 36%, with the two combined reaching 71%. AMD is expected to take 16% and Amazon AWS 5%, while GPUs will represent 52% of HBM demand and custom AI chips 47%. Per-chip HBM capacity is also rising, with AMD’s MI500 at 768GB, Google’s TPU v9 at 576GB and Nvidia’s Rubin Ultra at 384GB.

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