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Heilongjiang Launches 100-Day Winter Ice and Snow Tourism Campaign, Issues 100 Million Yuan in Consumer Vouchers

Heilongjiang Province kicked off a 100-day winter ice and snow tourism campaign on November 8, running through February 28, 2027, under the theme “Ice and Snow World, Passionate Longjiang.” The campaign includes the distribution of 100 million yuan in consumer vouchers, announced at a press conference in Harbin, aimed at boosting winter tourism.

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